Protecting Your Brand: A Practical Introduction to Trademarks

A brand can be one of a business’s most valuable assets. Understanding intellectual property rights can help businesses protect their identity and manage the risk of disputes.

Identify the assets you use

Names, logos and other brand identifiers may require different forms of protection depending on their nature and use.

Consider availability searches

Before investing in a name or logo, appropriate searches may help identify existing rights or potential conflicts.

Keep records and monitor use

Maintain evidence of ownership, registrations and authorised use. Where infringement is suspected, obtain advice before taking enforcement action.

This article provides general information and is not a substitute for advice on a specific matter.